Whatever your age or background, and wherever you are the world, the bed rock of life is built upon dreams. Everybody has them. Yet few countries truly capture the aspirational life style like America.
In a country that holds the qualities of freedom, adventure, authenticity, passion and uniqueness close to its heart, few brands are as traditional to these as Jeep®. Now, to celebrate their 70 years of aspirational forward thinking, they’ve launched jeep-people.com, for those who share Jeep®’s ethics.
Not sure if you think the Jeep® way? Think of it like this. Other car companies see their products as a means to complete a journey. A to B. A Jeep® product is for those who want to set off on a journey not to get to a specific destination, but a trip just for adventure. That’s the difference.
Nothing quite sums up a hunger for talent and adventure like a challenge. How about 70 stages, 70km in just 70 days? That’s what Alex Bellini will be doing, in the legendary Jeep® Wrangler Unlimited. You can follow Alex’s 5,000 km race across the United States on Jeep People, in what promises to be one of the most exciting trips of the year.
But that’s not all. Jeep® want you to get involved, on their Twitter and Facebook pages, as well as with their new blog initiative on Jeep People. Here you’ll be able to share your experiences and views, as well as win the chance to be involved in exclusive events, such as the classic car extraordinaire that is the Goodwood Revival.
Jeep® are looking for people who share the values expressed above, but also understand why the brand has been so successful over the last 70 years. Excellent build quality and vehicle put together with pride and passion has always been the way, and will continue to be in the next 70 years.
Are you in? Like me, do you share a raw passion for tradition and exclusivity while also promoting adventure, exploration and talent? Get involved in Jeep People today and reap the rewards of being a Jeep® ambassador