So the Champions League final is upon us. The greatest club competition in the world is almost over, and the Road to the Final is nearly complete.
Bayern Munich will play Borussia Dortmund in the first ever all-German final to be held at Wembley. I for one, cannot wait. The Champions League inspires memories of the best players, the biggest clubs and the most amazing matches.
And as a venue, Wembley is a perfect choice.
So it's not surprise that tickets for the final are likely to be difficult to get your hands on. I was looking around for some this week, when I stumbled upon Heineken's Road to the Final promotion video.
I'm always skeptical of these sorts of campaigns, but I thought the thrilling story of one fans rush across the world to get to the match on time summed up exactly everything that the Champions League is about. Heart, passion, spirit and a desire to make it at all costs.
The video is beautifully produced, and features a die hard supporter who picks up his tickets on one side of the planet, and manages to get to Wembley with minutes to spare ahead of the kick off – and of course, he has an ice cold Heineken to boot.
The story told was really simple but effective, but unlikely most other campaigns, it had more substance as well as style. After the video has run its course, you can play a pin-ball style game for points that kept me interested for hours.
I'm always a bit of a sucker for these sorts of games, but even my incredibly busy girlfriend found time to enjoy it – inbetween studying.
But it doesn't end there. The experience continues with the chance to tweet legendary midfielder Clarence Seedorf, who is answering questions and engaging with the campaign and with football fans.
Overall, this is a great video, great game and encourages great interaction in cooperation with a great Football tournament. What more can we ask for? Check it out for yourself below.
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